About Michael Neidle

Mike Neidle is President of Optimal Management incorporated 1994 (www.optimal-mgt.com), 650-759-9154, mentoring staffing owners and managers to maximize sales, profits and company value. He was Executive VP for Snelling and other staffing firms; CEO, CFO and Marketing Director for start ups to Fortune 500 Corporations. He has an MBA and a chemical engineering degree.

 

Inflection Points

  By Michael Neidle  |    Tue Oct 13, 2020

Category: Expert Advice, Productivity, Recruiting

We all tend to think in a linear fashion, its human nature. That if things have been moving along at a fairly regularly clip they should continue on that trajectory in the future, all other things being equal. If your earnings or cost have been trending at some given rate...

16 TIPS TO IMPROVE YOUR SOCIAL MEDIA PRESENCE

  By Barb Bruno, Michael Neidle  |    Tue Aug 25, 2020

Category: Columns, Expert Advice

Viewing your presence on Facebook, Twitter, LinkedIn, and other social media sites is often your unofficial first impression. Does your social media presence help or hinder your ability to attract the best clients, candidates, and employees for your firm. To answer that question, conduct a simple Google search on your...

Expanding your Market

  By Michael Neidle  |    Mon Nov 12, 2018

Category: Columns, Expert Advice

Whether you want to increase your market share where you are currently, penetrate into a new geographic market or diversify your services you need to know your facts before you begin this process. If you do not zero on the requirements of your prospects and/or clients you will be wasting...

Profit Plans and Post Audits from Michael Neidle

  By Michael Neidle  |    Tue Jan 09, 2018

Category: Columns, Expert Advice, Recruiting

Well managed companies create profit or business plans and then determine if they are working. One should start out with an analysis of one’s historical performance, what has worked, what has not and why. They then need to create a realistic vision for the company, long and near term. This is...

HANDING OVER THE KEYS TO YOUR COMPANY

  By Michael Neidle  |    Mon Nov 13, 2017

Category: Columns, Expert Advice, Succession Planning

Did you ever consider when it might be time to hand over the keys to your company so to speak? Some owners have no exit plan and want to run the company indefinitely and have given no real thought to doing anything else but staying in business. Others have an...

Succession Planning

  By Michael Neidle  |    Tue Dec 13, 2016

Category: Columns, Expert Advice, Recruiting, Succession Planning

As we start the New Year, succession planning is not usually on the top of ones’ mind, but should be an important consideration be it a short or longer term objective. The financial rewards for doing this right can be eye opening. For example, if you are doing $10 million...

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