About Amanda Usen

Amanda brings twenty years of creative writing experience to the Haley Marketing team. As a multi-published author and voracious reader, she’s spent most of her life immersed in story—and butter, sugar, flour, and eggs. After graduating from Vanderbilt University, she fortified her English degree with an AOS from the Culinary Institute of America, figuring a professional chef would never be a starving writer. Her love of perfect words and their ability to create connections—between ideas and people—brought her to Haley Marketing, where she uses her creative skills to tell our clients’ stories.

 

Want Better Results from Your Email Marketing? Watch Out for These 10 Signs of Data Decay

  By Amanda Usen  |    Wed Aug 14, 2024

Category: Expert Advice, Marketing

Expired email contacts? Spam complaints growing faster than mold on bread? Would you make a sandwich with moldy bread and expired mayo? Of course not! So... Why would you use stale contact data in your email marketing campaigns? Using outdated email addresses is like scouring the back of the fridge for ingredients past...

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